登录 注册

战略学系列讲座(2014-10)

2014年12月19日17:51     智库商学院     阅读量:28083

日期: 2014年12月30日 (星期二) 12:45-14:00

地址:Room K02, Guanghua Building 2

状态:已结束

  Topic:Switching Options and Foreign Entry Decisions: The Role of Portfolio Configuration

  Speaker: Shubin Wu(Shanghai University of Finance and Economics)

  Time: Tuesday,30 December, 12:45-14:00 pm

  Location: Room K02, Guanghua Building 2

  Abstract:

  Research on foreign market entry has rarely considered that multinational firms’ new entry decisions may be affected by the configuration of their existing portfolio of affiliates. We argue that in making entry decisions, firms take into account the contribution that an entry into a new location makes towards increasing the operational flexibility of their manufacturing affiliate portfolios. Such increase in operational flexibility derives from the enhanced options to switch operation across internationally dispersed affiliates in case of diverging labor cost developments. Analysis of the foreign entry decisions of the population of publicly-listed Japanese manufacturing multinationals strongly supports this notion and also establishes some boundary conditions to the effect of operational flexibility on entry. We discuss our study’s implications for research on entry and real options. (125 words)

  Your participation is warmly welcomed!

—————————————————————————————————————— 

一个时代的到来,将改变许多传统营销观念。互联网是一个时代,就是怕时代的脚步太快,不精进、不继续深造,便会跟不上。美国索菲亚大学金融方向工商管理硕士(FMBA),国内首家“线上+线下”结合,授予美国MBA学位项目。新时代会一直在你前方,等你追上它,只要脚步够快,你就能抓住它并且超越前人!

点击此处了解更多项目详情

扫描上方二维码立即报名

PS:咨询可添加课程助手微信mba1057,"验证申请"填写:姓名+手机号。我们会发送您《招生简章》详情。