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国外商学院系列讲座

2015年04月09日16:04     智库商学院     阅读量:24692

日期: 2015年04月14日 - 2015年04月18日 (星期二 - 星期六) 19:00-22:00

地址:SD307

状态:已结束

  讲座名称:Globalization and International Business: theories, debates and discussions

  主讲人:Marc Smelik

  英国杜伦大学商学院工商管理学硕士;英国利兹大学商学院国际贸易博士。

  曾任职巴克莱银行, 美林证券公司。主要从事信用风险高级管理, 银团, 现金管理, 风险资本和人才管理。

  现任鹿特丹管理学院EMBA项目学术主任

  上课时间:4月14日、4月15日、4月18日晚上19:00-22:00。

  上课地点:SD307

  讲座语言:英文

  讲座内容:

  Globalization and International Business: theories, debates and discussions

  The world has changed much since the last world war, and it seems that the pace of change is getting faster and affects more people. Some have argued the world will become 'flat' and boundaries don't matter so much. Others feel that we have change but that does not always have to be in one progressive direction. In that context, multinationals play a key role in developed and emerging economies, and national and multilateral institutions have an important role in the global business process - but what influence and to what effect.

  In the sessions, we discuss the foundation of the MNE and strategic principles for internationalization; we look at the issues of market entry,culture,economic factors and what it means for international management. And as a strategic analysis, we look at decision making in firms and discuss a few case studies including Barclays Group. The practical value is also in our discussions, where we can explore the above issues in the context of your own company, and China.

  以上系列讲座,考核合格的同学,计国外商学院系列讲座的学分,计选修课0.5学分;考核未合格的同学计前沿讲座计次数,欢迎广大同学踊跃报名参加。

  参加的同学请于2015年4月13日早上8点前发送报名信息到MBA中心邮箱(mba@bjtu.edu.cn),邮件主题为学号、姓名、参加Globalization and International Business: theories, debates and discussions讲座,并携带一卡通或身份证或学生证参加。开始前10min收一卡通记次数,结束后归还。

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