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现代企业管理系列讲座(第108期)

2017年03月14日16:05     智库商学院     阅读量:739

日期: 2017年03月21日 (星期二) 15:00-16:30

地址:复旦大学管理学院史带楼603室

状态:已结束

  时 间:2017年3月21日(周二) 15:00-16:30

  地 点:复旦大学管理学院史带楼603室

  主持人:吴哲颖 博士

  主讲嘉宾:Jean-Fran?ois Hennart

       Extramural Fellow

       Tilburg University CentER

  主题:新兴市场跨国企业与跨国企业理论

     Emerging Market MNEs and theories of the multinational enterprise

  ABSTRACT:

  Luo and Tung (2007) have argued that the foreign investments of emerging market MNEs (EMNEs) are a springboard to acquire the strategic resources needed to compensate for their weaknesses. But how can EMNEs, which are typically competing with foreign rivals in their home market, get the time and money to acquire these resources? I argue that Luo and Tung, along with the EMNE literature, have overlooked the fact that selling products and services requires bundling intangibles with complementary factors. Control of these complementary factors allows EMNEs to obtain the intangibles they need.

  Jean-Fran?ois Hennart’s research focuses on the comparative study of international economic institutions such as multinational firms from both developed and emerging countries, born globals, joint ventures and hybrids, modes of foreign market entry, and the internationalization of family firms. His Theory of Multinational Enterprise (1982) pioneered the application of transaction cost theory to international business. He is consulting editor for the Journal of International Business Studies, a Fellow of AIB and EIBA, and holds an honorary doctorate from the University of Vaasa. In 2012 the Academy of Management named him the Booz&Co/Strategy+Business Eminent Scholar in International Management. His highly cited work in JIBS, the Strategic Management Journal, and other top journals, has garnered more than 14,000 citations.

  


  近年来,随着Uber、Airbnb等明星公司的迅速崛起,“共享经济”也成为全球最热商业模式。

  那么,“共享经济”到底是如何改变商业,重塑人与人之间的关系的?

  可持续的协同消费模式是怎样的?“共享经济”中的“Do”和”“Don’ts”分别是什么?传统行业如何直面冲击?

  时间:2017年5月9日(周二)

  地点:南京西路88号 新世界丽笙酒店园景楼2楼 宴会厅B

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