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Your Advantage in Branding-Business Ethics|上财·预告

2017年11月30日14:58     智库商学院     阅读量:494

日期: 2017年12月03日 (星期日) 9:30-12:00

地址:上海市中山北一路369号上海财经大学博雅知识堂(大礼堂2楼)

状态:已结束

  “Do the Right Thing.”

  We are asked to do the right thing in our daily life. What do you think of a company doing the right thing? How do ethics and ethical decision-making play as a key tool in gaining a competitive advantage for new or existing businesses? In this seminar, we will learn how to make better ethical decisions that build the trust of our customers, employees and other stakeholders. We will use several case studies to understand how good ethical decisions can grow our brand and how bad decisions can have very negative consequences for the business.

  12月3日,上财iMBA金牌教师、Webster2017年年度优秀教师Greg Hoffmann教授将从企业伦理决策的角度,与我们共同探讨企业的良性发展,通过各种案例,明确商业伦理在企业发展中的重要性。同时,我们也邀请到iMBA资深校友,与我们共同分享iMBA与ta的渊源与影响。还在等什么,赶快报名与我们一起have fun吧!

详细信息

  日期:2017年12月3日 周日

  时间:09:30-12:00(09:00开始签到)

  地点:上海市中山北一路369号上海财经大学博雅知识堂(大礼堂2楼)

  电话咨询:021-5596 8289 李老师

  Agenda

  09:00-09:30 课堂签到

  09:30-11:00 iFeel公开课 –Your Competitive Advantage in Branding: Business Ethics

  11:00-11:15 Q&A、校友互动分享

  11:15-11:30 iMBA项目2018招生政策解读

  报名方式

我要参加

  主讲教授: Prof. Greg Hoffmann

  Prof. Greg Hoffmann is Adjunct Professor and holds a JD from Washington University in St. Louis. He teaches MBA level courses in Entrepreneurship, Ethics, Corporate Responsibility and Society, Labor-management Relations and Employment Law. Prof. Hoffmann has rich experience in entrepreneurship and is the owner/co-owner of various firms. Prof. Hoffmann has been nominated for the Teacher of the Year by Webster University in 2017.

  博士,毕业于华盛顿大学圣路易斯校区

  韦伯斯特大学兼职教授,创立了多家公司

  教授课程:《创业学》《伦理》《企业社会责任》《劳动关系》和《雇佣法》等多门MBA课程

  更多精彩内容,请关注MBA智库商学院微信公众平台: mbalib-mba 。