【7.26| 讲座】兰州大学110周年校庆年系列活动——管理理论前沿系列讲座第29期

　　应可持续发展与环境管理研究所何丽红教授邀请，加拿大皇家科学院院士，尤金?麦克德莫特运营管理主席，美国德克萨斯大学达拉斯分校(University of Texas at Dallas)纳文?金达尔管理学院(Naveen Jindal School of Management)智能供应网络中心( C4ISN )主任Suresh Sethi教授来我院举办学术讲座。欢迎感兴趣的师生积极参加！

　　主题：Feedback Stackelberg-Nash Equilibria in Mixed Leadership Games with an Application to Cooperative Advertising

　　主讲人：

　　Suresh Sethi 教授

　　时间：

　　2019年7月26日（周五）

　　上午10:00-12:00

　　地点：

　　兰州大学齐云楼204会议室

　　主持人：何丽红 教授

　　报名链接:https://www.mbalib.com/order/signupdetail?id=386

　　讲座简介

　　We characterize the feedback equilibrium of a general infinite-horizon Stackelberg-Nash differential game where the roles of the players are mixed. By mixed we mean that one player is a leader on some decisions and a follower on other decisions. We prove a verification theorem that reduces the task of finding equilibrium strategies in functional spaces to two simple steps: First solving two static Nash games at the Hamiltonian level in a nested version and then solving the associated system of Hamilton-Jacobi-Bellman equations. As an application, we study a novel manufacturer-retailer cooperative advertising game where, in addition to the traditional setup into which the manufacturer subsidizes the retailer's advertising effort, we also allow the reverse support from the retailer to the manufacturer. We find an equilibrium that can be expressed by a solution of a set of quartic algebraic equations. We then conduct an extensive numerical study to assess the impact of model parameters on the equilibrium.

　　主讲人简介

　　Suresh Sethi教授，加拿大皇家科学院院士，尤金?麦克德莫特运营管理主席，美国德克萨斯大学达拉斯分校(University of Texas at Dallas)纳文?金达尔管理学院(Naveen Jindal School of Management)智能供应网络中心( C4ISN )主任。

　　主要研究领域有：供应链管理、库存模型、动态随机制造系统中的层次决策、动态和随机广告模型等。

　　出版书籍有：《马尔可夫需求库存模型》、《工业工程：创新网络》等。

　　Sethi教授在国际主流期刊上发表学术论文264篇，其中Management Science 11篇, Operations Research 17篇, Production and Operations Management 16篇, Manufacturing & Service Operations Management 5篇。

　　Sethi教授曾经担任Production and Operations Management协会主席，Production and Operations Management期刊（UT Dallas 24种顶级期刊之一）的Department Editor，SIAM Journal on Control and Optimization的责任编辑，Automatica的副主编。现担任Management Science、Operations Research(OR)、IIE Transactions(IIE) 、Manufacturing & Service Operations Management等多种权威期刊的审稿专家.

　　*来源 | 兰州大学管理学院

　　更多精彩内容，请关注MBA智库商学院微信公众平台： mbalib-mba 。