讲座名称：社群网路口碑之营销应用

　　讲座名称：Marketing Application of Electronic Word-of-mouth （eWOM） on Social Media（社群网路口碑之营销应用）

　　报告人：美国长岛大学教授 张东隆（博士）

　　时间：12月16日（周三）上午10:00—11:30

　　地点：经管学院四楼多媒体教室

　　主讲人简介：

　　Dr. Tung-lung Steven Chang is Professor and Chair of Marketing and International Business Department at LIU-Post. He has taught MBA programs at the headquarters of Northrop Grumman， Olympus， Motorola and Verizon as well as IMBA/EMBA in Switzerland， the US， China and Taiwan. He has conducted seminars at various locations， including Beijing， Chengdu， Nanjing， Shanghai， Taipei， London， Miami， New York and the Headquarters of WTO in Geneva. Dr. Chang is a board member of New Jersey City University Board of Trustees. He was the former president of the Chinese American Academic and Professional Society and a member of the New Jersey State Export Finance Company Advisory Council. He previously served as a management advisor to the Ministry of Economic Affairs of Taiwan. He is a Fulbright Scholar and the recipient of David Newton Award for Excellence in Teaching， United Nations Development Program Grant， Elite Grant， Taiwan Fellowship Grant， Keller Grants and CIBEAR Faculty Scholarship Awards， among others. Dr. Chang has centered his research on the development of marketing and global expansion strategy with managerial implications for multinational corporations. He also published papers in the areas of FDI and international technology diffusion. His research has appeared in Journal of World Business （SSCI）， International Marketing Review （SSCI）， Decision Support Systems （SSCI）， Technological Forecasting and Social Change （SSCI）， Journal of Global Information Management （SSCI）， etc.

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