【03.01 | MBA系列讲座】How to Build a Brand

　　北大汇丰MBA系列讲座

　　主题：How to Build a Brand？

　　时间：2019年03月01日19:00-21:00

　　地点：北京大学汇丰商学院337教室

　　报名链接：https://www.mbalib.com/order/signupdetail?id=256

　　主办方：北京大学汇丰商学院MBA项目

　　讲座嘉宾

　　Madelyn Postman is the Managing Director of Leidar London, the UK branch of international advocacy, branding and communications consultancy with its headquarters in Geneva and further offices in Brussels, Oslo and Dubai. Her background is in branding and design for sectors spanning luxury, property and education. Starting her career in Italy in the 1990s, Madelyn was an art director at Gucci Group for five years, during which time she moved to London. She has been running her own agencies there since 2002, working for clients such as Burberry, Richemont, Sunglass Hut and Nokia. BBC News Channel, GMT and Talking Business have invited her to comment on branding and business topics, and she often gives talks at conferences and universities. Madelyn is currently writing a book based on her family roots in China, Poland, Lithuania and Latvia.

　　内容梗概

　　An in-depth case study illustrating the step-by-step approach to successfully building a brand.

　　*来源|北大汇丰MBA

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