主题：“Entrepreneurship From A German Perspective”

　　嘉宾：Professor Rainer Busch

　　时间：2015年12月17日（周四）晚18:30-20:00

　　地点：京师大厦9408

　　主持人：杨澄宇教授

　　讲座内容：

　　One of the most frequently debated questions in management relates to what the reasons for success and failure of new companies, corporate initiatives and projects are. Obviously, to increase the rate of young enterprises’ success while reducing the number of their failures would be a win-win situation for everyone. It is therefore vital to possess a “road map” or set of good advice on this never-easy undertaking. The lecture responds to such a need by presenting an overall view of the fundamental, critical areas of entrepreneurship as well as a case study related to China and Germany. The lecture will be structured as following:

1. Starting Point: “Real World Entrepreneurs”in Germany and China
2. Characteristics of Entrepreneurship - Findings From ES Research
3. Key Factors for Entrepreneurial Success / Case Study

　　嘉宾介绍：

　　Rainer Busch

　　Professor Rainer Busch received his doctorate in international management from Bremen University, Germany. Before coming to Ludwigshafen University, Rainer Busch held different international management positions (Wolf Gardening Tools, Wella International). At Ludwigshafen University he is teaching international marketing since 1990. His research interests in management revolve around leadership styles, business ethics, institutions, and networks. In addition to research and teaching he is, together with Christian May, co-founder of MayConsult, an international management start-up of Ludwigshafen University.