津大讲座预告|张晶晶：创业公司的创新失败和方向改变

　　讲座信息

　　主题：Innovation failure and innovation direction change in entrepreneurial firms（创业公司的创新失败和方向改变）

　　主讲人：张晶晶

　　时间： 2017年12月21日上午10：30-12：00

　　地点：25教学楼C区412

　　主讲人介绍

　　张晶晶，中国科学院大学博士，格罗宁根大学博士后。主要研究方向为：创新管理、创新网络、创业。博士毕业论文获得2017年中国科学院优秀博士论文奖。系列论文发表到Research Policy、International Journal of Technology Management等期刊。另有多篇论文在国际主流期刊评审过程当中。

　　讲座内容

　　Entrepreneurial firms are recognized for their posture of innovativeness and experimentation,risk taking, and pro-active pioneering of new markets, which may lead to more frequent innovation failures. A failure is an unwelcome result, often stigmatized and buried, but also can bring valuable experience. Although thereis theoretical evidence suggesting that failures signal organizational needs to change, to date we are not aware of any rigorous empirical studies that address whether organizations change their extant technological trajectories or innovation directions when they experience innovation failures. How do entrepreneurial firms learn from prior failed innovation? To answer this question, we build on organizational learning and entrepreneurial innovation literature, and propose that types and timings of innovation failures can shape entrepreneurial firms' innovation direction. Focusing on entrepreneurial pharmaceutical firms, and using firm-technological class level innovation activity to capture their changes of innovation direction, we develop and empirically test two central arguments. First, entrepreneurial firms shift away from extant technological trajectories when exploratory innovation fails, while strengthening the innovation activities in extant technological trajectories when exploitative innovation fails. Second, failure timing matters: the later these technological failures are recognized, the stronger are the negative effects of exploratory failures, and the weaker are the positive effects of exploratory failures effects. Theoretical and practical implications are addressed.

　　更多精彩内容，请关注MBA智库商学院微信公众平台： mbalib-mba 。